As it turns out, a classic triangle swim top is the most on-trend and versatile piece you own right now, as proven by the latest easy bikini top trend.

The stunning former America’s Next Top Model Cycle 21 contestant wowed her 8.1 million followers with the gorgeous shots, which she posted to her account on Friday, July 31.

The string bikini is getting a makeover in 2020 — here are the new styles to try now.

Ribbed bathing suits are this year's biggest swim trend — and they're Bella Hadid-approved. 

We’ve been calling this season the summer of swim, and as all of us ease back into our normal routines (safely and socially distanced, of course), it’s important to find...

The Fourth of July is a holiday defined by festivities like fireworks, barbecues, and pool parties. However, this year the long weekend calls for a change of pace since social...

As the world steps up to combat racial inequality, numerous brands are also stepping up to do their part. Companies across beauty, fashion, entertainment and more are pledging donations to...

Hailey Baldwin's Animal-Print Bikini Is Still In Stock - For Now, But Here's 10 Like It Just In Case

Founded by best friends Hyla Nayeri and Adrien Bettio while still in college, 437 is all about giving women swimsuits that they can wear with confidence, no matter their body...

Kylie Jenner is wearing a bustier by Balmain, swim bottoms from 437 Swimwear, tights from Wolford.

437 co-founders discuss starting a brand with your best friend at 20.  

While rocking a teal 437 thong bikini, the DJ showed off her crazy toned bod on May 10 as her collab with Shaylen, "Come Back to Me," played in the...

Donations will be made to: Four black female founded businesses based on applications the brand receives through its website, totaling $20K.

Meet The 24-Year-Old Founders Of Multimillion-Dollar Swimsuit And Apparel Brand, 437.  

VALENTINE’S DAY GIFTS OUR EDITORS WANT...IF YOU INSIST

9 New Swimsuit Styles That Put The Basic Bikini On Notice

A time for change! Fashion brands supporting and donating to the Black Lives Matter Movement, 437

Swimwear and apparel brand 437 has introduced the 437 Business Fund, where they will be distributing $20,000 in the form of grants between four Black female-founded initiatives, 437