"KNOWN FOR THEIR METICULOUS CUTS."

"THE FABRIC IS AS SOFT AS BUTTER."

"KYLIE JENNER WEARS 437 BOTTOMS ON VOGUE COVER."

"DESIGNED TO FLATTER ALL BODY TYPES."

"APPAREL BRAND HAS LAUNCHED THE 437 BUSINESS FUND."

"ALLOWS WOMEN TO FEEL THEIR BEST EVEN IN A BIKINI."

437 is a luxury swimwear and apparel brand founded by Toronto-native best friends Hyla Nayeri and Adrien Bettio. Starting with the mission of creating the perfect bikini, 437 has become synonymous with curve-hugging designs and buttery soft fabrics that are made to cinch the waist and elongate the legs. Now, we’ve brought our meticulous cuts and figure flattering silhouettes into our apparel designs, to ensure every woman can feel her most confident and sexy self, regardless of the occasion. We've now seen some of your favorite celebs, influencers and tik tok stars wearing 437 including: Kylie Jenner, Halsey, Meg Thee Stallion, Addison Rae, Charli D'Amelio and many more...

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