Best friends Hyla Nayeri and Adrien Bettio launched 437 (previously known as 437 SWIMWEAR) after a summer of travelling across the Amalfi Coast and indulging in everything their hearts desired. The one issue they faced: finding swimwear that could keep up with their craving for adventure and carbs. The two set out to design a bikini that would accentuate their waist, elongate their legs and never stop them from grabbing that second serving of spaghetti bolognese. They launched the brand in the summer of 2017 out of the townhouse they lived in during their last year of university, 437 Johnson St.
“We are both 5’3 women with curves, big dreams and bigger appetites. We know first hand what works for real women with real bodies. Our goal is to create swimwear that allows women everywhere to feel their most confident and sexy while never passing up a good snack.”
- Love Hyla & Adrien
ABOUT OUR SUITS
Our suits are designed with your cravings in mind. With meticulous cuts + our luxe fabric your 437's always give you that extra confidence to indulge.
We pride ourselves in creating luxe swimsuits that flatter the body. If you haven't felt the 437 fabric yet, you're in for a treat. It's luxuriously soft polyester-spandex blend is constructed with a double-layered seamless design for a universally curve hugging fit.
MEET OUR TEAM
As a group of girls in our 20’s we know the experience of finding the perfect bikini can be tricky, especially when you are online shopping and don’t get to see your suit before buying!
From our customer service team that will help you find the perfect fit and style that cater to your needs - to the operations team that work around the clock to make sure your suit makes it before your flight, the 437 team has got you. As for making you feel confident and sexy, your 437’s will take it from here.
Our female run factory in China is one of our favourite parts of 437. In 2016, before 437 launched, Hyla and Adrien had the opportunity to go to China and meet with Rita, the owner of the manufacturing facility. Rita grew up in a low income family and had the desire to make a name for herself. This ambition helped her launch her manufacturing facility which specializes in the production of swimwear and lingerie. They have fair wages, mandate safe working conditions and schedule fair working hours.
Rita's factory employs all of her family members, and others in the community. Hyla and Adrien have been back to see the factory and visit Rita, her sister Cindy and their gorgeous children many times and are always met with the utmost hospitality!