Lana packed a bikini for the getaway that I can't stop thinking about: a dreamy swirl-print two-piece from brand 437. This 437 Paradiso print is quickly becoming the look of...

Feature in US Magazine's Aug 23, 2021 issue.

Two female founded companies with similar passions, missions, and powerhouse teams — 437 co-founders, Hyla Nayeri and Adrien Bettio and The Mayfair Group founder, Sam Abrahart were a match made in heaven. The result? An exclusive, limited edition swimwear range launched on July...

Sydney Sweeney is giving all the vibes.  On Thursday, the 23-year-old actress shared several photos showing her sporting a multi-colored bikini and cover-up by the swimwear brand 437 that showed...

The Euphoria star looked super chic in a blue and green marble-print bikini from 437 x The Mayfair Group, which she paired with a color coordinated sarong in an August 2021 Instagram post.

Sydney Sweeney sizzled in a tropical swirl print bikini while vacationing in Capri with her boyfriend Jonathan Davino.

On Tuesday, Sydney Sweeney shared a series of dreamy shots, where she's casually posing in a sexy swirl print bikini, complete with a matching sarong. 

Chamberlain’s outfits are a lesson in low-key—the social media star looks put together, cool, and polished in each of her 7 looks. She seems to give the term “dressed up”...

Addison Rae wears the Sam Set from the 437 x The Mayfair Group collaboration

 If you're bored of the usual suspects, then you'll be pleased to know we've discovered some of the cooler new swimsuit brands that we're loving for 2021. Some might have launched...

Hyla Nayeri and Adrien Bettio are the co-founders of multi-million dollar swimwear label, 437, and today, Sam and Mayfair’s Creative Director Kaylee join them to dive into the inception of...

I’m currently eyeing so many accessories ranging from timeless to trendy —30 accessories to be exact. Now is also probably a good time to mention every single item is under $200.

Jennifer Lopez is a lucky lady for many reasons, but it's partly because she got early access to the sneakers from the latest collection from New Balance and Staud's ongoing...

Jennifer Lopez excels at many things. One of them is wearing crop tops. Crop tops are far from the easiest fashion item to wear, but she's mastered the skill of styling them so...

I’ve been talking about it and here it is! A curation of links to all of my favorite looks from our southern vacation! This trip was one of the bests...

We can't wait for the day to come when we can finally be with our friends in the sun! Keep scrolling for seven one-piece swimsuits we can't wait to wear this...

If you’ve been seeing flossy, string bikinis tied upside-down, sideways, and crisscrossed all over TikTok and Instagram, you’re not alone. We rounded up 16 styles that are perfect to get in on the upside-down...

I bought 13 bikinis already this summer (yes, 13—I have issues), and I have only amazing things to say about 10 of them. From a celeb favorite two-piece I simply had to try...