POPSUGAR: Lana Condor's dreamy marble-print bikini
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POPSUGAR: Lana Condor's dreamy marble-print bikini

August 14 2021
Lana packed a bikini for the getaway that I can't stop thinking about: a dreamy swirl-print two-piece from brand 437....
US MAGAZINE: August 23, 2021
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US MAGAZINE: August 23, 2021

August 12 2021
Feature in US Magazine's Aug 23, 2021 issue.
FORBES: The brands we are obsessing over
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FORBES: The brands we are obsessing over

August 09 2021
Two female founded companies with similar passions, missions, and powerhouse teams — 437 co-founders, Hyla Nayeri and...
YAHOO: Sydney Sweeney shows off toned ads in bikini
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YAHOO: Sydney Sweeney shows off toned ads in bikini

August 05 2021
Sydney Sweeney is giving all the vibes.  On Thursday, the 23-year-old actress shared several photos showing her spor...
US MAGAZINE: The Hottest Celebrity Bikini Moments of 2021
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US MAGAZINE: The Hottest Celebrity Bikini Moments of 2021

August 04 2021
The Euphoria star looked super chic in a blue and green marble-print bikini from 437 x The Mayfair Group, which she p...
DAILY MAIL: Sydney Sweeney in a tropical bikini
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DAILY MAIL: Sydney Sweeney in a tropical bikini

August 03 2021
Sydney Sweeney sizzled in a tropical swirl print bikini while vacationing in Capri with her boyfriend Jonathan Davino.
POPSUGAR: Sydney Sweeney's tropical bikini
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POPSUGAR: Sydney Sweeney's tropical bikini

August 03 2021
On Tuesday, Sydney Sweeney shared a series of dreamy shots, where she's casually posing in a sexy swirl print bikini,...
VOGUE: Emma Chamberlain - 7 days, 7 looks
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VOGUE: Emma Chamberlain - 7 days, 7 looks

July 30 2021
Chamberlain’s outfits are a lesson in low-key—the social media star looks put together, cool, and polished in each of...
STAR STYLE: Addison Rae wears the 437 Sam Set
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STAR STYLE: Addison Rae wears the 437 Sam Set

July 26 2021
Addison Rae wears the Sam Set from the 437 x The Mayfair Group collaboration
WHO WHAT WEAR: 9 swimsuit brands we've discovered
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WHO WHAT WEAR: 9 swimsuit brands we've discovered

July 22 2021
 If you're bored of the usual suspects, then you'll be pleased to know we've discovered some of the cooler new swimsu...
#MAYFAIRWORLD: 437's Adrien Bettio & Hyla Nayeri
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#MAYFAIRWORLD: 437's Adrien Bettio & Hyla Nayeri

July 15 2021
Hyla Nayeri and Adrien Bettio are the co-founders of multi-million dollar swimwear label, 437, and today, Sam and May...
WHO WHAT WEAR: Every accessory on my wish list right now
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WHO WHAT WEAR: Every accessory on my wish list right now

July 05 2021
I’m currently eyeing so many accessories ranging from timeless to trendy —30 accessories to be exact. Now is also pro...
YAHOO: Jennifer Lopez sneaker style
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YAHOO: Jennifer Lopez sneaker style

June 24 2021
Jennifer Lopez is a lucky lady for many reasons, but it's partly because she got early access to the sneakers from th...
WHO WHAT WEAR: Jennifer Lopez Crop Top Outfit
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WHO WHAT WEAR: Jennifer Lopez Crop Top Outfit

June 15 2021
Jennifer Lopez excels at many things. One of them is wearing crop tops. Crop tops are far from the easiest fashion it...
WHITNEY PORT: What I wore, used and <3ed in the South
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WHITNEY PORT: What I wore, used and <3ed in the South

June 13 2021
I’ve been talking about it and here it is! A curation of links to all of my favorite looks from our southern vacation...
SWEETY HIGH: The only swimsuits you need
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SWEETY HIGH: The only swimsuits you need

June 08 2021
We can't wait for the day to come when we can finally be with our friends in the sun! Keep scrolling for seven one-pi...
REFINERY29: Upside down bikini trend
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REFINERY29: Upside down bikini trend

June 03 2021
If you’ve been seeing flossy, string bikinis tied upside-down, sideways, and crisscrossed all over TikTok and Instagr...
WHO WHAT WEAR: I bought 13 bikinis for summer
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WHO WHAT WEAR: I bought 13 bikinis for summer

May 26 2021
I bought 13 bikinis already this summer (yes, 13—I have issues), and I have only amazing things to say about 10 of th...
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