We know we aren’t alone when we say that the past year and half has been an absolute whirlwind. Between being in and out of lockdown and an incredibly tumultuous winter season , it’s safe to say we all need a drink (or two or three). Now that summer has begun and we’re slowly regaining some level of normalcy in Toronto, we think it’s time we start celebrating life. For us, the best way to ring in the season is with a refreshing new collection.
Picture this: It’s the beginning of summer. The sun is shining on your skin, you’re smiling ear to ear with your friends and you have your favourite drink in your hand.
Sounds pretty good right?
Now imagine all of this but this time you have an exciting new look.
Enter The Happy Hour Collection: the ultimate tropical refresher to any summer wardrobe!
Our goal was to take our signature styles that you know and love, shake it up, and serve it with a flirty twist. In order to invoke those feelings of adventure and excitement, our designers (shout out to Jen and Mel) created a bright, bold floral print known as Pomello. With a perfectly curated mix of orange, pink, purple and yellows, this colourway was designed to make you feel like you’re on a tropical getaway sipping fruity cocktails all summer long.
“We wanted to create a fun, playful print that set a nostalgic tone for vacation and reignited that love for travel and adventure.” - Jennifer and Mel.
As we’re sure you all know by now, we love to give you all options. This collection is no different! In fact, we’ve gone the extra mile and created three extra pieces in this collection just to make sure you’re living in 437s all summer long!
The Happy Hour collection features two different swimsuit sets, a playful tote, an exciting new gold body chain, a flowy off white tunic, and of course, our signature sarong. Now this might just be our signature 437 Summer Forever Cocktail* talking, but this collection has us smiling from ear to ear!
Okay okay, we know you’re not reading this blog post for our Happy Hour puns; so, let us serve up the collection (last one we promise):
The Sanders II Set/Pomelo
Our signature Sanders Set has been a crowd favourite for the past 4 years. For the Happy Hour collection we decided to elevate it a little bit more and create the Sanders II set. While the Sanders II set will still feature the same fit we know you love: minimal coverage and soft buttery fabric, we’ve elongated the strings on the top and added an extra strap on the bottom for an even sexier look. We’ve also added a soft gold 437 charm in the middle of the Sanders top to add a playful twist to the look.
The Leo x Kenzie/Pomelo
When we were deciding on a second set to offer, we KNEW we had to include the Leo top in the Pomelo print. Everyone in the office loves wearing their Leo tops with the Kenzie bottoms so we knew that this would be the perfect pairing for this collection. The Leo x Kenzie is perfect for those who want to maximize their styling options in a super sexy way.
The Sarong/ Valencia
If there’s one thing we know for sure, it’s that you LOVE a good sarong. So of course we knew that having a sarong in this collection was non-negotiable. However, we decided to go in a slightly different direction with the print. Rather than opting to use the Pomelo print, our designers opted on a new print: Valencia. It’s created with the exact same colour way as Pomelo so there won’t be any discrepancies but we mixed and blended the colours a little more to be reminiscent of soft clouds at sunset.
The Tunic / Off-White
In our humble opinion, no beach look is complete without the perfect cover up. We think The Tunic might just be our best cover up yet. Our design team decided on a off-white colour reminiscent of soft sandy beaches to pair with the bright colours of the Pomelo and Valencia prints. It is a slightly sheer off-white fabric that features gorgeous balloon sleeves, 3 front buttons and an oversized fit. The goal was to create a cover up that could take you from day to night without looking overly-done. This tunic is relaxed,, effortless, and chic; the exact way we all feel on vacation.
The Tunic is available in sizes S/M and L/XL. We recommend sizing up if you want an even more relaxed feel but your true size will still be oversized! The Tunic is available here for $85USD!
The Body Chain
We’ve been doing our research and body chains are a must have. We’ve designed the 437 body chain as a little something extra. It can be worn with any of our swimsuits or with any outfit to give a sexy little elevation.
Similar to our sarongs, we know you all love a good reusable tote bag. So, we decided to create a special one in the Pomelo print just for you! This is the perfect tote to bring along all of your essentials in a fun and stylish way. The Tote Bag retails for $20USD.
Overall, our goal with this collection is to make you feel like you’re on tropical getaway even if you’re only rocking your 437s in your backyard or local beach. The bright colours and exciting prints are reminiscent of everything we love about vacation.
The Happiest Hour is the one you spend in your 437s.
P.s. - Try out our signature Summer Forever Cocktail!