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The month of October is dedicated to our newest collection Persia.  If you read our most recent blog post, you know that this collection is inspired by our CEO Hyla’s...

Every collection we’ve created has a message behind it. Whether the message is as general as celebrating our bodies (staple swim), leaning into the luxury of vacation (Paradiso) or revelling...

How many of us grew up watching shows like The Hills and daydreamed about the day we’d be pursuing an exciting career in the fashion industry like Lauren Conrad? Well,...

We don’t want to be the bearer of bad news, but we have to say it: Summer is almost done. We know, we know. It sucks.  But before you shoot...

There is no person that we think is more dedicated to our customers than our Customer Service Lead, Juliana. If you’ve ever emailed us (info@shop437.com) there’s a pretty strong chance...

If there’s one person who deserves a thousand ‘thank you’s” and a massive round of applause, it’s Kaytlyn. She is our E-Commerce and Supply Chain Specialist, and one of the...

It’s no surprise that the Kenzie set is a crowd favourite swimsuit for 437. But what if we told you that you could actually meet the inspiration behind your favourite...

We think we've mentioned enough times that Summer is our favourite season of all time; and after a year of being stuck in our homes it makes sense that we’d...

One of the things we love most about the 437 community is that we have the opportunity to connect with you on a deeper level. We have so much love...

We know we aren’t alone when we say that the past year and half has been an absolute whirlwind. Between being in and out of lockdown and an incredibly tumultuous...

We swear we blinked and we were in the middle of the month of June! With so many amazing things planned for the coming months, we sometimes forget to take...

Attention everyone: We have some good news and some really good news. The good news? Well, summer is officially here. All those months of waiting and praying for the day when...

The start of the Summer season represents a period of self-exploration, adventure, joy and budding new friendships/romances.  Maybe we’re biased, but we can’t think of a better way to experience...

The past week here in Canada has been nothing but bright blue skies and gorgeous warm weather. We don’t want to speak too soon, but we think that the sun...

If you’re anything like us, you’re starting to get a little tired of the typical stay-at-home uniform of an oversized t-shirt and boy shorts. While breaking out the jeans is...

Spring is the season of rejuvenation and rebirth; it’s the time to cleanse your aura of any negative energy and welcome new opportunities. With that being said, we know how...

We have some major news: Spring is in full swing! All around us, things are slowly starting to come back to life. The Spring season is known as the season...

Have you ever been out shopping, bought a bunch of things, and then returned home only to realize you already had everything you needed? No? Just Us? Okay. Maybe this...