I was born in a big and busy city in Iran called Tehran in; same as my mother. My dad is from another city called Isfahan which is well known for its art & Architecture. Growing up, there were times where I wasn't sure which city I belonged to as there were aspects of each city I really liked. - Sara Kardan
Hyla & 437: Thank you for taking some time to to chat with us today. We are so excited to be collaborating with Majesty's Pleasure on such a special collection that is so close to our heart and to yours. Do you want to start by giving us a bit of background on yourself?
Sara: Absolutely. I am thrilled to be doing this with you and 437.
I am one of the Co-Founders of Majesty's Pleasure. We are a Toronto-based (located in Yorkville and King Street W) spa, salon and cocktail lounge. We opened the business about 7 years ago. My husband and I quit our jobs to open up MP because we felt that there was a huge gap in the beauty industry that we could fill.
Us: Majesty's Pleasure is the most beautiful spa/salon we've ever been to. That's why we wanted to collaborate with you on something so special. How does your Persian Heritage influence your brand and the work you do?
Sara: Persians always strive to be the best and education is a pillar of Persian Culture. Growing up, it was so important to my family that I receive a good education and work hard in any and every thing I did. They were always very open to what fields we wanted to study growing up and I chose Interior Design and Architecture. I've always been inspired by the beautiful things around me. There is thousands of years worth of beautiful and detailed Persian designs. I've always aimed to create the best atmospheres and experiences possible; I know this is a desire brought on by my culture.
(Editors note: a quick visit to MP emphasizes her passion for Interior Design and Architecture. Both locations are beautifully curated to invoke feelings of luxury and comfort)
My strong work ethic was also formulated through my culture. It was essential for me to be able to work hard so that I could survive being a start-up in a city like Toronto.
Finally, at the forefront of Majesty's Pleasure's values is our customer service. Customer service is everything to me. Being Persian, house warming and hosting is a huge part of the culture. Our culture loves to create a social setting, we are a very social culture and I think that is evident in what we try and do at Majesty’s Pleasure with our guests!
Us: Tell us a little bit about your heritage and family background.
Sara: I was born in a big and busy city called Tehran in Iran, same as my mother. My dad is from another city called Isfahan which is well known for its art & Architecture. Isfahan is much more conservative and Tehran is a more open-minded. Growing up, there were times where I wasn't sure which city I belonged to as there were aspects of each city I really liked. And both my parents are very much like the city they are from. I emigrated to Canada with my family when I was 7 and my dad lived half in Iran and half in Cana a because of work. My parents are very supportive and loving people and have always pushed us to be the very best.
Us: Since you moved to Canada from Iran at a young age, how did living in North America change your understanding of yourself?
Sara: I moved to Canada when I was 7 because my parents wanted to give me more educational opportunities. It was difficult at first because I didn't feel like I fit in at the time. I was the only Persian girl in my school and I didn't look like everyone else. It's funny, because now my differences are what I love about myself. I like that I (for example) have thick brows. This is something that I try to highlight and celebrate with my daughter now.
Us: How do you stay connected to your Persian root?
Sara: I'll be honest, it hasn't always been easy. One thing I am thankful for is that my parents made sure we went back to Iran every summer for 3 months. It was a good way to stay connected to our culture and our extended family. I've been trying to do the same now with my kids, but it's difficult with the travel restrictions. Right now, I try to stay connected to my Iranian heritage by celebrating the food and culture. I go to Persian grocery stores for all the specialty breads, meats, fruits and spices. I also celebrate the big holidays like Nowruz with my husband and kids. I try to make it fun for them and show them how exciting Persian culture can be!
Us: What are your favourite parts of Persian Culture?
Sara: There are so many things I absolutely adore about my culture. I'd have to say its:
1. The Traditional Holidays. I love Nowruz (our New Year). It's a beautiful holiday about celebrating rebirth, renewal, and the Spring season.
2. The People and the humour between us from all of our different regions.
3. The Classical Persian Music. I grew up listening to this and have fond memories of my mom cooking in the kitchen to it.
4. The food. There's really nothing else like it in the world. We use the most flavourful spices in all of our dishes and they have the best health benefits. Spices like cardamom, turmeric and saffron are so full of flavour and are staples in our dishes. It's really magical. And of course if you haven't tried Persian Kebab you must.
5. Picnics. Picnicking is a popular Persian activity and everyone has childhood memories of them. We have holidays where all you do is spend time with your family outside eating on a rug/blanket. It's a blessing to spend time with your family like that.
6. Persian Tea. I drink about 4 cups a day.
and finally, 7. Persian Passion. My father is an entrepreneur in textiles and he's always told me that nothing is impossible. I've grown up believing I can do whatever I want in life. My grandmother is also a huge inspiration for me. She didn't have the best upbringing but she always positively influenced from a young age. She would always tell me to do what I love and to never let anyone tell me I couldn't do something. She inspired me not to take no for an answer. From a young age she always believed in me; it's kind of like she knew my future.
She instilled this mentality into me from a young age and it has shaped my confidence and allowed me to do what I love every day.
To learn more about Sara, please check out our full interview with her here.
The Majesty's Pleasure Yorkville location is now selling select quantities of our newest collection Persia!
C: Ahh that’s so hard. Honestly I love everything about all of our drops, but I think the Flora Logan set has to be my favourite. I’m obsessed with all of the colours!
437: Okay now that we’ve learned a little bit about you Crystal, the EA, let’s play a short version of 21 questions to learn more about Crystal the person!
C: I’m down.
437: Amazing. First question: do you prefer the beach or the pool?
C: The beach. Once again I grew up in VA [laughs] so being outside and in nature is in my blood!
437: What’s your perfect beach day?
C: Definitely getting to the beach at around 1pm. It’s the perfect time because you can still tan but you’re likely to stay long enough to see the sunset. I also love to bring sushi to eat on the beach!
437: What’s one thing you’re looking forward to this summer?
C: I’d say finally crossing the border. I love travelling and exploring! I’ve been saving a bunch of cool trendy restaurants I found on Tik Tok that are located in NYC so I’d love to go!
437: You’ll definitely have to tell us how that goes when you go! Since we’re talking about restaurants, what’s your favourite restaurant in Toronto right now?
C: I actually just found a new one! There’s a restaurant called La Palma that has the best Mediterranean food and is honestly a really aesthetically pleasing place!
437: What’s your song for the summer?
C: Okay so I don’t know if this counts for a #HotGirlSummer, but I’ve been loving the entire Olivia Rodrigo album. It definitely has me in my feels!
437: Honestly we’re loving it too. Where’s the first international place you want to travel to?
C: I’ve been dying to go to this small surf town called Jaco in Costa Rico. I'm not the best surfer in the world, but I would love to get better and of course I’d be bringing all of my 437s with me!
437: We might have to come with you on that trip!! What’s your current favourite way to style your 437s right now?
C: I honestly love wearing my one pieces like the Williams or Johnson with jeans and a cute shoulder bag. I also throw The Tunic or the Haven Shirt on for chillier nights!
437: Do you have any current must-have products?
C: I think COVID has definitely given me the opportunity to explore the skincare world a bit more. I’ve been using the ordinary caffeine solution. And I’m FINALLY wearing sunscreen when I’m outside tanning in my Kenzie set. I’m also a huge fan of the Summer Fridays jet lag mask!
437: Okay final question. What has been a silver lining for you during the pandemic?
C: I definitely think working here is the biggest silver lining! I started working during the pandemic last year and I love being here. I’d also say that I’ve been going on more walks/bike rides so I’ve been able to find really cool places in Toronto!
Who says that swimsuits can only be for the beach or pool? This has to be one of our favourite ways to style your swimsuit. We’ve seen so many of you take your Kenzie, Aubrey, Johnson one piece and Leo tops from the beach straight to a night out with your friends/partners.
Any of these pieces look amazing paired with jeans, skirts or shorts. You can even elevate or dress down the look by pairing them with heels or white running shoes. Because the Kenzie and Leo top are so versatile, the possibilities are endless.
Personally, I love the Aubrey top with a pair of jeans and a cute oversized blazer to take my look from beach to date!
If we can leave you with any takeaway from this post it’s that we want you to have free reign over how you choose to style your pieces! When you’re wearing your 437s we want you to feel confident, sexy and happy. Personalizing your swim is the best way to make sure you’re showing your true self.
We can’t wait to see how you style your 437s this summer babe!
To learn more about our Staple Collection, visit our previous blog post. Check out our entire Staple Swim Collection here
Currently, we have three different styles of our luxe packaging leftover: the chic signature box, our gorgeous sunset Daydream box, and of course our playful Flora box. It’ll be a bit of a Russian Roulette as you won’t know what colour you’re going to get until it arrives. The good news is, all three boxes are sturdy and stylish and great for storage! You won’t be disappointed no matter what you get!*
Enter The Gaia Essentials Collection; a staple that everybody needs in their rotation! Just like the OG Gaia set, the Gaia Essentials collection is made from a ribbed fabric that is designed to accentuate your hips and booty. We decided to turn up the heat with this collection and reintroduce our beloved signature buttery fabric! Now, the Gaia sets are made from a unique blend of knitted rayon and spandex that’ll feel softer and more luxurious against your skin!
We’ve also improved the overall function of our pieces by designing it to fit more like shapewear. Each piece is created to compliment and move with your body. The goal was to elevate the sexiness of the look without compromising the comfort. Never again will you have to make the very hard decision of choosing between function/comfort and style!
Although you won’t have to decide between style and comfort, you WILL have to decide which look you want. The Gaia Essential Collection is available in THREE gorgeous neutrals: Stone, Royal and Black; TWO different top styles (the Gaia Polo and the Gaia Cardigan) and TWO bottoms (leggings or a skirt)!
The Gaia Cardigan, $85USD/$109CAD
It’s all about the little details with this cropped Gaia Cardigan. We used the dreamiest iridescent shell buttons to create that European vibe that is both effortless and chic. None of the buttons looks exactly the same but they are all equally beautiful; just like our customers!
Shop the Gaia Cardigan
Now that the days are starting to get a little longer and the sun is shining a lot brighter, we couldn’t think of a better way to ring in the new season than with a juicy new drop. Enter Sour -Tang; with colours like “‘sour” (an eclectic green) and ‘tang’ (a gorgeous orange), this collection is so delicious you might be tempted to sink your teeth into it!
We promised we’d share some exclusive info on our collections and we are here to deliver! I mean it has been over 3 years of 437Swimwear and we still haven’t introduced you to two of the most important people in our lives:
Jennifer and Mel; our designers! They are masterminds behind our collections and we were able to squeeze them for all the juiciest details behind Sour/Tang.
This capsule collection is a way to branch our Swim Club collection into our Gaia Essentials Collection coming soon. It features our Gaia rib in an unconventional and edgier colour combination. We wanted to build a small collection around Our new Gaia Polo because we felt it was a strong garment, and wanted it to have full attention. Stripes are coloured to match our popular logan set from Swim Club and our newest versatile one piece. Our one piece features multi tying straps and adjustable coverage. Mixing the polo with our swim makes for the perfect photo op moment.
- Jennifer and Mel
Right off the bat, people have been loving Sour/Tang and the ways our influencers have been rocking their pieces. But don’t believe our word; the proof is in the pudding:
Okay okay we know what you’re thinking: “enough is enough! Show us the collection!” I think we’ve tortured you long enough. Without further adieu, we present to you SOUR/TANG:
And who would we be if we didn’t introduce at least one new style to a drop?
The Hanna One Piece is a versatile one piece that has adjustable drawstring at the hips so that you can play with booty coverage. Now there’s no need to throw on a cover up in front of family!
@danijela____k @thejanuarytwins
This set may be called “Sour” but we promise you’re going to look sweet as sugar in this. The Logan set was first introduced for our Flora collection and it's here to stay. You’ll get the sexiest minimal coverage look with this micro-bikini top!
The Aria bottoms are a crowd favourite that were first introduced in the Daydream collection. They are now new and improved and will fit you like a glove!
Okay hear us out…
Sour and Tang look amazing apart but what if we… combined them together?
Groundbreaking.
Similar to Gaia Set from our Luxe Lounge collection, the Gaia Polo is made from our signature ribbed fabric and is designed to fit perfectly against the natural curves of your body. We decided to upgrade the Gaia with a v-neck and long sleeves to make it more versatile for the changing seasons.
@thejanuarytwins
🍊 Can't wait to see how you babes style this collection - xx
With that in mind, we want to make it easier than ever for the 437 fam to make a difference where it matters most. Read more below about charities close to our heart and that we're proud to support.
Black Women in Motion is a Toronto-based, youth-led organization that empowers and supports the advancement of black womxn and survivors of sexual violence. They work within an anti-racist, intersectional feminist, trauma-informed and survivor-centred framework to create culturally-relevant content, educational tools, healing spaces and economic opportunities for black womxn.
Ecotrust Canada works with rural, remote and Indigenous communities toward building an economy that provides for a healthy and resilient natural environment; sustainable and abundant energy, food, and housing; prosperous and meaningful livelihoods; and vibrant cultures and inclusive societies.
The Black Solidarity Fund includes more than 70 charities supporting Black Canadians. These charities are advancing social services, economic opportunities, mental health supports, advocacy efforts, and access to education for Black Canadians. Plus, many of these charities are preserving and celebrating Black art, heritage, and culture and their immense contribution to Canada.
Elimin8hate is an organization dedicated to helping the safe reporting of racial attacks against Asian Canadians, documenting and educating on hate crimes, and pushing for real change by advocating for government and media initiatives. They are Vancouver based and work collaboratively with Project 1907, a grassroots organization made up of Asian women.
]]>#437SZN Set
Our apparel was such a hit with the drop of The Summer Capsule, we couldn’t help but release more apparel in our all-new Flora collection colour. Appropriately named The #437SZN Set, we know this combination is sure to turn up the summer heat.
Stella x Flora
One of our best-selling styles yet, we knew we had to bring back the Stella style from the Daydream collection. In our new colour, Poppy, we are sure this versatile suit will have you feeling like your most confident and sexy self in no time.
A Night Out in Flora
We couldn’t help but share our excitement over adding another ultra-sexy piece of apparel to the Flora collection. Take this photo as a little hint at what your next date-night outfit is about to look like...and trust us, it’s hard-to-miss colour will have you turning heads.
We’ve teased you long enough, and we couldn’t be more excited to share the details about our hottest collection yet: Flora. With a custom floral print, these new suits will turn some heads wherever you wear them, and as always, are sure to flatter any figure.
As always, we wanted to give you the full inside scoop on Flora Drop 001 (yep, stay tuned for Drop 002). So, read below for all of the details on this collection so you can be sure to pick out the perfect set to have you feeling like your most confident and sexy self.
The Logan Set and The Luna Top & Aria Bottoms in Flora
We couldn’t resist bringing back your favourite suit styles from Daydream to create the ultimate Flora Set: The Luna Top and Aria bottoms in Flora! What’s more? We are bringing you an all-new style, The Logan Set, which is a seamless and sexier version of our classic Sanders Set with a cheeky fit and a micro top. It’s safe to say we’re obsessed.
We couldn’t help but add in a special accessory to bring your Flora set to a whole new level. That’s why we are dropping the Flora Sarong, which can be worn cover-up style or as a head scarf or hair tie! The options are endless.
At this point, would it be a real 437 collection drop without some major versatility? We think not. That’s why we made sure to include The Logan Top, which can be worn more than 9 different ways. We know, we’re pinching ourselves too.
We admit it, we love the Flora print so much we knew we had to incorporate it into our lives as much as possible. That led us to creating the Flora iPhone Case, which will even level up your tech game.
Well, now you’re completely in the know when it comes to Flora! As always, be sure to tag us in your IG pics @437 wearing this ultra-hot collection so we can be sure to check out how amazing you’ll look. We truly can’t wait to see! Until next time, babes! x]]>We wouldn’t be doing our August recap justice without mentioning this moment first. I mean...it is safe to say we were left speechless when Megan Thee Stallion was spotted in our Sanders Set in Azul. We are certain that this might be one of the most iconic photos of the summer...and we are here for it.
With the arrival of #437SZN, we never want this summer to end. Possibly our sexiest swimwear yet, the new Flora collection is sure to turn up the heat no matter what time of year it is.
Okay, we can’t believe how many of our favs have been showing off their 437’s, and Emma Chamberlain is no exception. She is absolutely killing it in our Sanders Set in Red, and we can’t seem to get enough.
Not all good things have to come to an end, the Daydream collection being the perfect example. You asked, so we knew we had to deliver. That’s why we restocked all of your favourite pieces from the Daydream Collection to make all your end-of-summer beach plans even dreamier.
Clearly, August was a month to remember for all of us. As promised, we’re happy to give you a little hint for what’s coming your way this fall. Let’s just say, lounging around at home is about to become a lot more luxe. Well, there you have it babes, yet another 437 summer in the books. We are so excited for everything to come, so make sure to stay up to date on our instagram @437. Until next time! xx
]]>In honour of such an exciting time, we thought we would share our favourite moments of July that certainly managed to brighten up our 2020, and we hope it did the same for yours as well.
Pictured: @olivialarodriguez in The Haven Set and @itsdemib in The Amara Set in Champagne
We can’t help but start off this list with one of 437’s most exciting releases yet! Our first-ever apparel drop brought some of our favourite summer must haves. From the Amara Set to the Kali Dress, we couldn’t wait to see our 437 babes in their all-new 437 outfits. To put the cherry on top? We then released The Haven Set, which became our go-to outfit for the summer.
It wouldn’t be a proper July throwback without remembering the milestone that was 437’s three year anniversary! Coincidentally, we also hit 200K on IG, reminding us how grateful we are to have had our 437 community with us during this journey. To celebrate, we enjoyed a team lunch all together on the patio of Chotto Matte in Toronto for some sushi and drinks!
437 is Featured in Forbes
We couldn’t be more excited to be spotted in Forbes once again, after our co-founders Hyla and Adrien were first interviewed by the magazine in May when they gave all the details about how they started 437. This time, 437 was recognized by Forbes as one of the 7 must-wear swimwear brands for the summer!
Gearing Up to Tease The Newest Collection: Flora
As if the month of July wasn’t exciting enough, we had to be sure to give you guys something special come August. That’s why we spent July preparing one of our hottest collections yet, the Flora collection. If we can tell you one thing about this drop, it's that these pieces will have you feeling confident and sexy like never before. We promise, it is worth the wait.
Looking back on July, we can’t thank you enough for all of your support this month and over the last three years! If there’s anything we can guarantee for the future, it is that this is only the beginning! Until next time, babes xx
]]>From apparel to our staple swim sets, we can’t wait to show you our favourite summertime picks, and believe us, it wasn’t easy to choose!
The Sanders Top and Jordan Bottoms in White
Pictured: @dekota_thompson in The Sanders Set in White
We think it’s safe to say that the Sanders Top and Jordan Bottoms are the ultimate string bikini combo, showing just enough skin while still maintaining coverage that flatters any body type. We love the pair in White, since it is sure to make your fresh tan stand out and can be mixed and matched with any of your other 437 suits.
Pictured: @reneeherbert_ and @elisha__h
The Cleo Pant is undoubtedly the cover up of our dreams. The semi-sheer knit fabric means you can show off your suit underneath while still having the freedom to go from the cabana to the club in style.With the high waisted fit and curve-hugging fabric, what’s not to love?
The Sanders Top and Audrey II Bottoms in Espresso
Pictured: @addisonraee in The Sanders Top and Audrey Bottoms in Espresso
If we weren’t already in love with our best-selling Espresso colour, it’s safe to say we are head over heels after spotting Addison Rae in her Espresso Sanders Top and Audrey II Bottoms. We love pairing the skimpier Sanders top with the high-waisted, curve-hugging Audrey II Bottoms to give us the best of both worlds, making it one of our favourite 437 set combinations.
Pictured: @nl.brl in The Haven Bralette and Haven Pant
Speaking of our favourite sets, we are still not over how perfect The Haven Set is for the summer since its drop. The sexy linen bralette is perfectly paired with the Haven Pants or Shorts to give you the easy breezy look you’ve been needing without having to sacrifice style. If you can’t already tell, we know comfort is key to feeling your most confident self, which is why The Haven Set is our go-to.
There you have it babes! We can’t wait to see you all rocking your summer 2020 essentials, so be sure to tag us on Instagram @437 so we can check out all your 437 summer looks. Until next time! xx
]]>As if we weren’t excited enough to debut our new summer looks from The Summer Capsule Drop 001, The Haven Set managed to level-up our patio season outfit game even more. This dreamy linen 3-piece has been turning heads since the day it dropped, so we thought it was only appropriate to show off some of our favourite looks in The Haven Set that we have been obsessing over on IG.
Okay, we are in love with how Celeste chose to show some skin in the Haven Bralette and Shorts, creating the ultimate easy-breezy summertime outfit that cinches the waist to compliment her figure.
Who said there was a limit on layering jewelry? We sure didn’t, because we love how Summer upscaled her entire Haven Set with some gold jewelry that could effortlessly take her from the cabana to the club.
Madi has mastered the effortless-chic look that inspired us to create The Haven Set. Paired with some strappy sandals and an ultra-trendy shoulder bag, we love how she chose to accessorize our minimalist linen set.
If this photo doesn’t exude summer in every way, we don’t know what does! We are obsessed with how Olivia paired her set with a classic beachy hat for a picnic in the park, showing off the versatility of this to-die-for linen 3-piece.
We are in love with how Emma kept it cool and casual in her Haven Set, simply pairing it with some sunnies and a canvas tote to showcase the delicate detailing of The Haven Bralette’s shoulder ties and cinched waist of The Haven Pants.
Clearly, we have no doubt that The Haven Set is the ultimate effortless summertime set. With all the different ways to style each piece, we can’t wait to see all the other ways our 437 babes will wear The Haven Set this summer. As always, be sure to tag us on instagram @437 so we can see your summertime looks in your new 437 apparel! Until next time, babes xx
]]>So, what better way to prepare than to give you all the inside scoop on our favourite ways to style these to-die-for pieces?
Pictured: Our co-founder @hylanayeri in The Naomi Dress in Black
We are obsessed with how our co-founder Hyla mixed sexy with sporty by pairing her Naomi Dress with some seriously trendy Jordan 1 sneakers. Switch out the sneakers for strappy heels and you have the perfect evening outfit for a formal event. This goes to show that this dress is super versatile and comfortable, able to be dressed up or down without sacrificing sexiness or style.
Pictured: @chanelmckinsie in The Kali Dress in Black
Chanel Mckinsie is giving us the boss babe energy we could ever ask for with the Kali Dress. We love how she dressed down the silky button-up dress with some slide-on black sandals, while also adding a touch of luxe with the gold accents from her bag to her jewelry. It’s safe to say the Kali Dress is about to be one of our closet go-to’s this summer, perfect for when we need that extra boost of confidence.
Pictured: @devapollon in The Amara Set in Champagne
If Deva’s styling of the The Amara Set says anything, it’s that wearing this silky set is the easiest way to look equally sexy and sophisticated. We love how The Amara Set is paired with simple gold jewelry and strappy black heels, highlighting its minimalist beauty. Since the simplicity of the set speaks for itself, your curves get to do the talking since the silk material is perfect for highlighting your silhouette.
Pictured: @bria.castello in the Paloma Dress in Champagne
Something about pairing gold jewelry with the Paloma Dress in Champagne has us completely in love. Bria Castello’s chunky gold hoops and an ultra-chic black shoulder bag shows off the flirty femininity of this dress, which we can’t help but notice flatters every figure. Much like the Naomi Dress, The Paloma Dress can be paired with heels or sneakers, so you can be sure to be feeling your most confident wherever your summer plans take you.
We hope these style tips have given you a little bit of inspiration you can incorporate in your next outfits wearing the 437 Summer Capsule. As always, be sure to tag us on instagram @437 so we can check out how you chose to style your brand new pieces. Until next time, babes! xx
]]>As always, we have designed this collection with the intention of making any girl feel her sexiest self in these stunning pieces. From sultry silk to curve-hugging knit, you are going to fall in love with these fabrics which stay true to the quality of our signature buttery-soft swimwear.
Since the first drop of the Summer Capsule debuts on July 16th (mark your calendars!!), we wanted to give you all the details on this collection so you can be ready to select your favourite pieces as soon as they drop!
The minimalist set of your dreams, The Amara Set is bound to become your newest closet staple. Made with a silky smooth fabric, the sleek combination of the cropped Amara Top and the high-waisted, pleated Amara Pants can be effortlessly styled up or down for any occasion that comes your way this summer.
Flirty and feminine, The Paloma Dress is perfect for date night or patio drinks with the girls. The cinched waist allows for the perfect fit-and-flare silhouette that is sure to compliment your curves with effortless comfort. Seriously, we can’t wait for the next chance to wear this silky piece.
Coming in Black or Champagne, we can’t decide which stunning shade we like better when it comes to The Kali Dress. With a sophisticated button up front and a built-in corseted waist, there is seriously no dress quite like The Kali. We have no doubt that any woman will feel like her most confident and sexy self in this dress, exuding boss babe energy in every way.
This absolutely jaw-dropping maxi dress is sure to have heads turning this summer. The Naomi is everything we dream about, made with an ultra comfortable and curve-hugging knit fabric that will instantly become your new favourite closet staple. Seriously, we had no idea it was possible for a dress to hug our curves so perfectly! Since The Naomi Dress comes in both Black and Taupe, the versatility of this piece will allow you to feel your most confident at any occasion.
Now that you have all the details, we can’t wait to see which pieces you will select from The Summer Capsule, Drop 001! As always, be sure to tag us on instagram @437 so we can see how you style your selects and to stay tuned for all the latest announcements leading up to the drop on July 16th! Until next time, babes xx
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